Contemporary environmentally ethical dilemma in the business world Research Paper

Contemporary environmentally ethical dilemma in the business world - Research Paper Example Velasquez & Rostenkowski (1982) averred that â€Å"an act with ethical or moral consequences is that such an act involves decisions freely taken that will have positive or negative consequences for others†. To determine the morality of a decision or an action, one approach is that of utilitarianism which holds that a moral decision or action is one that results in the greatest good for the greatest number of people (Gilbert 2000). The philosophers most commonly identified with this view are two nineteenth century Englishmen, Jeremy Bentham and John Stuart Mill. The assumption of this approach is that pleasure causes happiness and pain takes it away. Since pleasure and the happiness it causes are the ultimate good for humans, the act that causes the greatest pleasure or happiness for the greatest number of people is the morally good act. (Gilbert 2000: 4) Socrates, known to be the father of utilitarianism (Kofman & Porter 1998), shares the same view as examining an action based on its consequence for the good of a greater number of people. In this case, the overdevelopment of Florida’s beaches by private conglomerates only satisfies the purpose for profit of a few individuals. The public, who remains to the greatest recipient of these beaches, in the end, suffer from the wanton destruction of these beaches. Another approach to examine the issue of morality in environmental situations is the concept of rights and duties made famous by Immanuel Kant. According to Gilbert (2000), this approach is better explained, to wit: â€Å"the basic position here is that individuals have rights, either as humans, as citizens of a given country or state, or as occupants of a particular position. These right rights confer duties on others, and the morality of a given decision or act can be determined by an analysis of these rights and duties.† The rights of the concerned citizens of Florida

Global Economic Environment and Marketing Essay - 2

Global Economic Environment and Marketing - Essay Example The changes that have taken place in the world economy have led to the replacement of the traditional trade methods by capital movements. It can be observed that the global economy has given the local economies only a subordinate role in the market operations (Kotler et al., 2012). Economic systems have changed from what was traditionally known to new systems, which have taken into consideration the areas that are affected by globalization. The areas considered in modern economic systems include governance in various countries operating in the global market, capital and trade flows, hierarchy of command in terms of transport and communication, services funded through taxes and many others (Masterton &Pickton, 2004).The field of marketing in the global economy has experienced dynamic changes as well. Therefore, companies operating in the global economy should put into consideration these aspects and employ changes that fit the requirement of marketing in the modem global economy. The report will focus on McDonald, which is a multinational corporation operating in the fast food industry and supplying millions of customers across the world. (Solomon, 2009). The Macdonald Company has established its branches in almost all countries of the world. In this regard, the company experiences varied economic challenges and opportunities in different countries. With the current world economic state, the developing countries are struggling to better their economic status (Drummond et al., 2003).. In this case, the McDonald company experiences reduced economic gains in the developing countries compared to the developed nations. Another challenge that faces MacDonald Company in the global economy is the stiff competition in the developed economies. In this regard, it can be witnessed that operating in the international markets requires outstanding skills and knowledge since it involves dealing with high-level risk. Essentially, operating in a